Writing Business Articles People Want to Read

Writing Business Articles People Want to Read


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Why I Created This Course

I remember the first time I sat down to try to write a blog – it was 2011. The topic was cross-cultural communication, and the outlet was Harvard Business Review. I had never written a blog before and had no idea how to approach it.

Fast forward 10 years and I’ve written hundreds of blogs and articles for Harvard Business Review, Forbes, Inc.com, and many others. These publications have enabled me to reach an entirely new audience with my work. They also have created unexpected and lucrative opportunities.

I’ve been approached for paid speeches, webinars, and consulting engagements – all because of the articles I’ve written. And I am also frequently contacted by people who tell me that my writing has actually made a difference in their lives – which, for me, is the best result of all.

I’m often asked to share the secret “formula” that I use to write articles quickly and effectively. And that’s why I created this online course

What Does the Course Cover?

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The course is organized into six simple sections

  • Welcome to the course
  • How to choose a compelling topic
  • How to write an engaging introduction
  • How to craft actionable solutions
  • How to write a succinct conclusion and a catchy title
  • Advice on publishing

You can follow along at your own pace and all sessions are pre-recorded, so you will have access to the courses and accompanying PDFs anytime you would like.

Plus: I have also included 3 exclusive interviews that I’ve conducted with experienced and talented writers and editors, including a former editor at Harvard Business Review. These interviews offer an insider’s view into the mindset and strategies of highly effective writers.

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Who Is This Course For?

Writing Business Articles People Want to Read is for professionals who want to increase their impact and voice with their writing, or who simply want to improve their writing for business audiences. You don’t need to be an expert writer to benefit from the content in this course. You just have to be motivated and interested in increasing your impact through your writing.

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  • Andy did a great job in putting this course together–which is not surprising, given his experience in writing for managers and his passion for helping people out in practical ways. The course is well-organized, broken into nice, usable chunks of information, and compiled in ways that make it easy for the user to return to key points or lists later as a reference. It is also engaging and accessible, and the stories and interviews are also helpful. I recommend it highly.

    Ryan Quinn

    Professor, Consultant, Author 

  • This course is an excellent introduction to writing business articles. It not only features step-by-step instructions but explains the logic behind strategies and techniques so that you don’t just learn what to do (or not to do) but why. Andy’s self-paced program is very accessible, easy to follow, practical, and enjoyable. It’s a great way for novices to dip their toes in the water, but even seasoned writers will find tips and insights they can use. If you’ve been thinking about sharing your professional expertise as a writer, start here.

    Melissa Hahn

    Cross-cultural trainer, Coach and Consultant 

  • I strongly recommend Andy Molinsky’s online writing course.  The modules had very valuable insights and tips and were engaging and motivating to help me get started and keep going with my writing.  I especially appreciated the personal experiences that Andy and the other expert interviewees offered.  I will be going back to this material again and again to start new articles and fine-tune others.  All in all, it was a very good investment.

    Charlotte Weston-Horsmann

    ICF-Certified Global Leadership Coach and Trainer

  • A quick note to express my appreciation for the succinct and valuable insights I gained from your online writing course.  I write a monthly column for senior homeowners on the overlooked potential of integrating housing wealth (home equity) in the financial and retirement planning process.  Your guidance has enabled me to get their attention and address more effectively the real issues that concern them. Thanks again.

    George Downey

    Certified Reverse Mortgage Professional

How is the Course Structured?

The course is video-based and includes high-quality narrated lectures to provide you with all the information you need to write business articles people will want to read.  You’ll have immediate access to all course materials and can review them at your convenience. There is no expiration date for your access to the content. 

How Can You Sign Up?

If you think this sounds like a fit for you, click the “enroll now” button below. Once you sign up, you’ll have immediate access to all course materials. See you inside!

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Andy Molinsky

Marshall Goldsmith Top 50 Global Coach


Andy Molinsky is a Professor at Brandeis University’s International Business School. Andy received his Ph.D. in Organizational Behavior and M.A. in Psychology from Harvard University. He also holds a Master’s Degree in International Affairs from Columbia University and a B.A. in International Affairs from Brown University. Andy’s work helps people develop the insights and courage necessary to act outside their personal and cultural comfort zones when doing important, but challenging, tasks in work and life. His research and writing has been featured in Harvard Business Review, Inc. Magazine, Psychology Today, the Financial Times, the New York Times, the Wall Street Journal, the Boston Globe, NPR and Voice of America. Andy was awarded as a Top Voice for LinkedIn for his work in education. His first book, Global Dexterity (Harvard Business Review Press, 2013), received the Axiom Award (Silver Medal) for Best Business Book in International Business & Globalization and has been used widely in organizations around the world, including Boeing, AIG, the US Air Force Academy, and the Clinton Foundation, among others. His book Reach was published with Penguin Random House in January 2017. He teaches, consults, and lectures widely to university and corporate audiences.

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